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Legal Marketing is Better When You Say "Thank You"

When networking for business development or finding a job, you must know your value proposition. In other words, if you want to be hired as someone’s lawyer or employee, be prepared to convincingly state why you are different and better from the others being considered. For some, this is easier said than done. Eventually though, most are able refine their “story” in a compelling manner. Continue reading this post at www.lawyerist.com Read More

Should I market differently in a down economy?

In this tough economy, perhaps the most frequently asked question I get from my business development coaching clients, as well as attendees at my marketing CLE’s is “Should I be doing anything differently now?” Continue reading this post at www.lawyerist.com Read More

Good News for Lawyers: Your Competition Stinks!

Lawyers must market because the competition for business can be brutal in virtually all practice areas and localities. That is the bad news. The good news is that the vast majority of the competition stinks. Here are two stories to illustrate my point; both of them told to me by attendees at one of my recent CLEs. Both are general counsel at mid sized corporations. Continue reading this post at www.lawyerist.com Read More

How Lawyers Should Ask For The Business

I participate in a variety of listservs and recently posted an answer about when lawyers “can ask for business” and not violate the solicitation rules. More importantly, I advised what a lawyer should say in an effort to get business. Continue reading this post at www.lawyerist.com Read More
We needed some ideas about succession planning; more specifically, how to best transition our practice to our non-equity partners. We wanted to make sure that any proposed buyout was a fair one for all parties. We received thoughtful, timely and very…" Read the rest
– Owners, small Minneapolis, MN, law firm

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