"Working the room" is the one business development tactic that strikes the most fear in lawyers. Most lawyers hate finding themselves at a reception at some conference or benefit, where they hope to meet a few new people in a crowd of hundreds. Even when the drinks are free, most lawyers would prefer going to the dentist.
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Roy Ginsburg Roy is a lawyer by training and trade. He has 30-plus years of experience practicing and representing clients in a variety of environments: big law firms, small firms, in-house counsel and solo practice. He still practices part-time in a solo practic… © 2021 Planning for Law Firms
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